Fashion is in the midst of a makeover. As an industry, it is the second highest polluter behind oil and gas. An ugly truth. Thanks to fast fashion it’s estimated around half of all items produced are disposed of in under a year. While cashmere is 100% biodegradable, it’s far too precious a natural material to end up in landfill.
Cared for appropriately, quality cashmere will retain its form for generations, getting softer the more it is used. No wonder cashmere items have earned the label ‘investment pieces’.
As cashmere and luxury knitwear experts, we want to share our knowledge with you. Helping you love for longer the beautiful pieces you already own.
And then, when you’re truly finished with your cashmere, we’ll recycle any unwanted items so that the 100% natural yarns are kept out of landfill and can be re-generated and re-imagined in new and creative ways.
A fix for your clothes, the fashion industry and the planet.